How does it taste? 

The light Clean Mint flavor is powered by natural peppermint oil and isn’t too strong. The Sodium Glutimate provides foam without any risks of irritation. The clean mint formulation is also significantly less watery than most other natural toothpaste formulas. Minty enough to freshen your breath without any harsh burn. 

When it comes to products that go in and on your body, fewer ingredients is better! YAYASHI Clean Mint toothpaste is the simplest solution for a natural toothpaste with ingredients proven to effectively fight cavities. Many natural toothpastes remove all cavity fighting ingredients and leave you with less protection than other alternatives. YAYASHI is formulated with 10 % nano-hydroxyapatite which has been shown to be just as effective as fluoride at preventing cavities. Free from SLS, glycerin, and artificial colors, you won’t find any cringe worthy ingredients.

Nano Hydroxyapatite – Very few toothpastes contain hydroxyapatite, much less 10%. The nano particles are small enough to fit into and heal small cracks and gaps within your teeth and the concentration means there will be enough to do the job.
Potassium Gluconate – a potassium salt compound that helps control tooth sensitivity.

Purified Aqua (water)
Calcium Carbonate
Silica(friction type)
Nano Hydroxyapatite
Hydrated Silica
Peppermint oil
Xanthan Gum
Sodium Cocoyl Glutamate
Potassium Gluconate

Why 10% matters: Most studies which test the effectiveness of hydroxyapatite use a 10% formula. This concentration is the gold standard for cavity protection.

“HAP particles resemble naturally occurring enamel crystals. HAP particles have been shown to bind to the damaged enamel surface and fill in the porous surface irregularities in order restore the surface integrity”